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Who We Are

Check out our music video "Suits and Ties", a musical introduction of who we are and what we do.  

We are a collective of doctorate-level business educators, recording artists, music producers, and creatives committed to disrupting the corporate learning and business education landscapes. Our goal? To demystify key business concepts and organizational knowledge through music and experiential activities such as rapping, singing, and songwriting, equipping business professionals and business owners with the skills they need to excel!

Key business concepts, vocabulary, and frameworks are often rendered inaccessible by dense slide decks, and uninspiring business courses and training programs. Through the universal language of music, we aim to make essential business skills and knowledge accessible to everyone, reducing barriers to the knowledge entrepreneurs  and business professionals need to succeed and boosting their chances of success in the process.   Join us on our journey!


Our Mission, Vision, and Values

Our Mission

At Sound Strategies, our mission is to use music to make business concepts and organizational knowledge more memorable and engaging. 

Our Vision

Sound Strategies aspires to a future where music is an essential strategy in every business toolkit. We envision organizations leveraging musical methods not only for conveying strategies and aligning stakeholders with core values, but also for helping teams learn and retain key skills and knowledge. Through our leadership, music will reclaim its age-old role as a powerful tool for preserving culture, sharing knowledge, and fostering innovative thinking. In this future, Sound Strategies is at the vanguard of this evolution, making music an indispensable part of the modern professional landscape, reshaping the corporate world's approach to problem-solving and team building.

Our Values

  • Rhythm and Reason: We actively combine the creativity and expressiveness of music with sharp analytical strategies to foster innovative and artistically-informed business solutions.​

  • Play to the Audience: We proactively create impactful, memorable experiences that resonate with clients and stakeholders, much like a catchy hook in a hit song.

  • Swag Out and Turn Up: We encourage our team members to confidently showcase their diverse, backgrounds, talents and styles, celebrating individuality as a source of strength and creativity.

  • Pass the Mic: We embrace the collaborative spirit of a hip-hop cypher, highlighting our commitment to sharing ideas and insights freely, allowing each team member to contribute and build upon others' thoughts in a dynamic, synergistic environment.

  • Always Be Ready to Freestyle: We cultivate a mindset of adaptability and spontaneity, encouraging our team to be flexible, innovative, and quick-thinking in all situations, mirroring the improvisational skill of freestyle rapping.

  • Do It for the Culture: We commit to using music’s power in preserving culture and sharing knowledge to build and sustain vibrant, inclusive organizational cultures, honoring the rich heritage and communal spirit of hip-hop.

Meet The Team


Jason William Johnson, Ph.D.(c)

Founder & Chief Sound Strategist

Jason William Johnson is transforming the professional development landscape by infusing traditional business education with the energy and rhythm of hip-hop. As a sought-after speaker, rapper, and award-winning business ecosystem leader, he caters to the entrepreneurship and innovation sectors, crafting immersive experiences that resonate with forward-thinking firms. Through SoundStrategies keynote concerts, live training workshops, and business mixtapes, Jason communicates complex strategies and core values in a way that engages, inspires, and sticks. His innovative approach has proven to promote knowledge retention, enhance leadership competencies, and foster entrepreneurial thinking, all while aligning perfectly with the dynamic needs of cutting-edge businesses. With a background that marries entrepreneurship development with music production, Jason is redefining business leaders are educated, making him an essential partner for any organization aiming to lead in creativity and innovation.

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